OTT services have grown rapidly in popularity over the check here past few years.
An environment has been created where content can be enjoyed regardless of location.
With subscription costs climbing and additional payments required,
more users are looking at ad-supported free services.
This post explores the growth of OTT and the reasons free streaming is gaining attention.
What is the origin of OTT platforms?
OTT started as an internet-based alternative to traditional broadcasting.
As content became available through portable devices,
more people started using these services.
After the pandemic increased time spent indoors,
OTT usage increased dramatically.
The appeal and limits of OTT services
OTT allows users to watch what they prefer on demand.
Multiple OTT platforms release new shows and movies regularly.
But there are downsides as well.
Rising subscription prices and extra payments for certain content can be disappointing.
User sensitivity to pricing continues to grow.
What is ad-supported streaming?
Ad-supported streaming offers free access to users.
Viewers enjoy various genres without paying.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Both users and providers benefit from the ad model.
Why ad-based platforms are rising
FAST represents a growing streaming movement.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New services like KT’s “Gi Live” are becoming attractive options.
A wide content range boosts usage.
To wrap things up
Users seek alternatives as OTT pricing increases.
Comparing services and choosing what fits your lifestyle can be enjoyable.
The future of streaming looks promising.